An optimizer at heart, Krista is an expert at establishing order from chaos. During her more than 15 years of Business Operations and Project Management work, she has gained valuable insights into entrepreneurial and start-up environments. A trusted ally, Krista’s talent lies in creating systems and processes that provide efficient, actionable solutions for her business partners.
Growing up in her family’s bike shop in home-town Atlanta, Krista is no stranger to the outdoor industry and understands the importance of having the right gear. After graduating from Georgia Institute of Technology, she headed west to broaden her professional and recreational horizons and now focuses these experiences on the world of ecommerce.
Krista finds balance hitting the trails on her mountain bike or cross-country skis, and introducing her preschooler to the joys of camping and outdoor adventuring in the Northern Rockies. Most evenings, after the white stuff has thawed, you’ll find her in the garden savoring the bounty of our fleeting Montana summers.